AI tools for day-to-day media operations

Artificial intelligence is a perennial topic, and not just in the media industry. But which AI tools and solutions are actually used in the day-to-day operations of a media organisation – and what are the reasons if implementation fails?

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At a glance

Event details

When?
04.12.2026
10 to 13 o'clock
Where?
MediaTechSpace Leipzig (Haus 48)
Büttnerstraße 10
04103 Leipzig
For whom?
Graduates
Prospective students
Organizer
Fakultät Medien
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In his presentation, Phillip Heger uses examples to illustrate where AI tools effectively save time in the day-to-day operations of a media company, but also where he deliberately chooses not to use them – and why most workflow optimisations fail not because of the technology, but because the company’s own processes are not sufficiently defined. 

Phillip Heger is responsible for digital and corporate development at Sachsen Media and has been developing in-house software for editorial and planning teams for several years.

MediaTechSpace Leipzig